Nonprofit Climate Counts, rates Apple as “stuck” when it comes to taking meaningful action on climate change. Apple receives a mere 11 out of 100 on the Climate Counts scale, and is criticized for having “no publicly available information on efforts to measure its companywide impact on global warming”. Apple did make an effort in May of 2007, when Steve Jobs posted his “A Greener Apple” memo. Even GreenPeace showed praise with regard to Jobs’s promise to phase out of the worst chemicals in its product range, Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC), stating “That beats Dell and other manufacturer’s… Way to go Steve!”
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